Holiday Break Business Reading List
If you’re anything like the crew here at TPI, you probably aren’t taking much of a break this holiday season. Staying busy is the name of the game and we certainly do our best to keep the machine...
View ArticleEasy = True
This article in the Boston Globe doesn’t talk about web design directly, but it presents fascinating data about a number of things that influence the success of websites. The concept ( “easy = true” )...
View ArticleLong Slogans. An Oxymoron?
Surprisingly enough (even to me!), I think not. This morning James called my attention to a really great column from Al Ries that was published at adage.com a few days ago, “Long Slogans are...
View ArticleFacebook & Radiohead
I went to the movies on Labor Day and one of the previews was for “The Social Network” (which, just like actual “Facebook,” totally baffled my mom). I haven’t heard that much about the movie to this...
View ArticleBuddyPress
Exploring the Buddypress Add-on for WordPress to turn our blog into a social community. http://buddypress.org/
View ArticleA Love/Hate Relationship with Mark Zuckerberg
Change. No one likes it. There are a lot of complaints on the social feeds today about the new features on Facebook. Every 6 month or so our News Feed fills up with “I hate this new layout” and “I’m...
View ArticleAre You Ready for Facebook’s SSL October 1st Deadline?
We know, we know, Facebook has had so many changes lately it’s hard to keep up with them all. If you are a casual user, there are plenty of new features to explore. You may see some changes in...
View ArticleOh, for the Love of Grammar!
How funny that I should stumble across this article today on Slate while eating lunch: Copy-Editing the Culture: The Holiday Horrors of Starbucks, Wendy’s, and a Foreign Film. From the headline alone,...
View ArticleTimeline for Facebook Pages – A Quick Overview
As you all know by now Facebook has released Timeline for business pages! This is exciting news, but trying to keep track of all these changes can be confusing. Fear not! We have you covered. Here’s...
View ArticleYour Business May Have a Website, But Can It Afford NOT to Use Social Media?
Breaking into social media can be an overwhelming task if you don’t understand why your company needs it. Web design and social media is our business, so let us share a couple of thoughts from our own...
View ArticleKeep it Simple
You’ve heard it before. You may even believe it. But you’re probably still not doing it when it comes to your business’s messaging. For whatever reason, it is far more difficult to distill a concept or...
View ArticlePinterest Tips for Brands
With over 10 million monthly users, Pinterest has become the hottest social media tool of the moment. If used correctly, it’s possible for you to harness this potential for the benefit of your business...
View ArticleBest Practices for Posting on Facebook
What is it really that makes you a “fan” of a brand or company on Facebook? Is it different than what makes you continue to be a fan of a business page? These are questions we deal with frequently in...
View ArticleGet off Your Soapbox & Build a Community
I want you to think for a moment about the Facebook brand pages you follow. Think about what they post on a day to day basis and what type of benefits you get from those posts. Are you done thinking?...
View ArticleA Facebook Vanishing Act
Facebook is taking a trick straight out of David Copperfield’s playbook today. I’ll call it the “Vanishing Post Act”. Let me explain. It all started last week. I uploaded a post to promote a...
View ArticleHow We Share Data
Like all the other team members here at TPI I’m addicted to sharing and consuming data. I wake up, check Twitter, Instagram, Facebook, email, then (if I have time) I play some Angry Birds. Throughout...
View ArticleThis is why people don’t like copywriters
(says the copywriter): Copy-Editing the Super Bowl Commercials: “Less Sugar, Less Bottles”?
View ArticleSocial Media Best Practices for Business
Social Media Marketing for businesses can be tricky waters to navigate. Here are some best practices to follow to get the most of your social efforts. Focus - Focus on the platforms that are most...
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